"Toyota Global Vision: Rewarded with a Smile" TMA new philosophy & global strategy of its operations following last year's global cars' recalls as Chairman Akio Toyoda told the world press in Nihonbashi, Tokyo.
TMA cuts the Board of directors from 27 to 11, aims to double operating profit and global sales of 10 million cars by 2015, boosts sales in emerging markets (faster on China) and hybrids and bring in Gaijins. Watanabe-san, keep smiling! It's not you, it's the Rising Yen...
2 assets: 1) A Tree becomes a symbol of TMA renovation and 2) foreigners are given top executives jobs.
Reporter's notes