Wednesday, February 10, 2010

Toyota, apologies, again...

Toyota president Akio Toyoda said Tuesday he accepts "personal responsibility" for the automaker's recalls and safety woes and vowed to rebuild confidence in the company. Toyota announced it was recalling 437,000 Prius and other hybrid vehicles globally to repair a flaw in the braking system, the latest in a series of recalls affecting millions of vehicles worldwide. "I am deeply disappointed by (the recalls) and apologize." "As the president of Toyota, I take personal responsibility. That is why I am personally leading the effort to restore trust in our word and in our product." He wrote that the company in its 70-year history "has always put the needs of our customers first" and that Toyota "has not lived up to the high standards we set for ourselves" with the recent recalls.

How the Japanese TV presented the last message of the Nagoya firm chief


I am told by sources in Tokyo that a few months ago, some Toyota US based PR managers resigned, anticipating the difficulties of the firm. Bureaucracy, lack of care for the consumers, lack of proper communication with the public, etc. I am also told that Toyota went cheap on some components. So it's not just a few default, it might be as well a policy.

Time to stop bowing, to stand back and to watch out... anyone.

(Sources: youtube, wire services, reporter's notes)

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